To boost our clients' sales by achieving constant availability and the best visibility of their brands across every targeted retail channel.
Merchandising contributes to the sale of products to a retail consumer, ensures visibility of your products, promote and make recognizable your brands
- Visit trade outlets and supermarkets
- Monitoring of competitors activities in every sales point
- Constant control over the shelf space and product stock
- Negotiations regarding shelf share for products, facing and its lay-out
- Installation of POS materials in the most visible places of trade outlets: posters, danglers, stickers, etc.
- Distribution of informational flyers and booklets
Trade motivation programs and retailer loyalty
- Motivational bonus system for retailers
- Checking sales figures and knowledge about product
- Placement of product displays inside the sales points
- Production assortment maintenance and production priority placement
- Increasing loyalty of the sales points staff
- Awarding the prizes in accordance with gained bonuses
- Reviewing service standards
- Benchmarking results
- Setting new targets
- Measuring and monitoring performance
- Identifying improvements and opportunities
- Check availability of POS materials at branches
Consumer promotion / Trade promotion
- Sampling with young motivated promoters / models
- Presence in the most visited Points of Sales
- Experienced promoters presenting and selling product
- Distribution of flyers, booklets, promo materials etc
- Attraction of new potential customers
- Presentation of product advantages to the customers
- Work with all supermarkets in Armenia
BTL actions with sms mechanism
Customer buys product on which he/she can find a code and send it to the short number of the action and later on as in scenario of chosen action.
- Scenario 1: Quiz with questions.
- Scenario 2: The Participant should activate the code. All activated codes during the day will participate in drawing of prizes by the random selection (lotto).
- Scenario 3: The prizes are hidden under the special codes: xxxxx code means that customer wins LapTop, yyyyyy code – T-shirt, 111111 code - cap, the rest - content!
Customized market research programs
- Marketing research
- Competitors Survey
- CENSUS– creating database of retail outlets by given parameters
- Retail monitoring– data collection inside of trade outlets
- Merchandising audit – evaluation of work results of field personnel / agency / distributors
Event Marketing / SPRAY TV
- Organization of impressive and memorable company events
- Developing a themed activities, occasion, display, or exhibit (such as a sporting events, music festival, fair, or concert) to promote a product, cause, or organization.
- Spray TV - in the dark time of the day spray video image with stereo sound on the wall of the building, screen, etc..