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BTL

To boost our clients' sales by achieving constant availability and the best visibility of their brands across every targeted retail channel.




Merchandising
Merchandising contributes to the sale of products to a retail consumer, ensures visibility of your products, promote and make recognizable your brands

  • Visit trade outlets and supermarkets
  • Monitoring of competitors activities in every sales point
  • Constant control over the shelf space and product stock
  • Negotiations regarding shelf share for products, facing and its lay-out
  • Installation of POS materials in the most visible places of trade outlets: posters, danglers, stickers, etc.
  • Distribution of informational flyers and booklets




Trade motivation programs and retailer loyalty

  • Motivational bonus system for retailers
  • Checking sales figures and knowledge about product
  • Placement of product displays inside the sales points
  • Production assortment maintenance and production priority placement
  • Increasing loyalty of the sales points staff
  • Awarding the prizes in accordance with gained bonuses
 




Mystery Shopper

  • Reviewing service standards
  • Benchmarking results
  • Setting new targets
  • Measuring and monitoring performance
  • Identifying improvements and opportunities
  • Check availability of POS materials at branches
 




Consumer promotion / Trade promotion

  • Sampling with young motivated promoters / models
  • Presence in the most visited Points of Sales
  • Experienced promoters presenting and selling product
  • Distribution of flyers, booklets, promo materials etc
  • Attraction of new potential customers
  • Presentation of product advantages to the customers
  • Work with all supermarkets in Armenia
 




BTL actions with sms mechanism
Customer buys product on which he/she can find a code and send it to the short number of the action and later on as in scenario of chosen action.

  • Scenario 1: Quiz with questions.
  • Scenario 2: The Participant should activate the code. All activated codes during the day will participate in drawing of prizes by the random selection (lotto).
  • Scenario 3: The prizes are hidden under the special codes: xxxxx code means that customer wins LapTop, yyyyyy code – T-shirt, 111111 code - cap, the rest - content!




Customized market research programs

  • Marketing research
  • Competitors Survey
  • CENSUS– creating database of retail outlets by given parameters
  • Retail monitoring– data collection inside of trade outlets
  • Merchandising audit – evaluation of work results of field personnel / agency / distributors
 




Event Marketing / SPRAY TV

  • Organization of impressive and memorable company events
  • Developing a themed activities, occasion, display, or exhibit (such as a sporting events, music festival, fair, or concert) to promote a product, cause, or organization.
  • Spray TV - in the dark time of the day spray video image with stereo sound on the wall of the building, screen, etc..